Ministry of Cool | MilieuDefensie


2009

Campaign for MilieuDefensie: Ministry of Cool. Video clips: "Beat The Heat Now" and "Beat It" to promote Beat The Heat Now, a spectacle event in Utrecht – The Netherlands – that focuses on the Kopenhagen Climate Conference December 12th 2009.

Concept
Politicians are toyed around while they should stick to the plan to achieve worldwide reduction of CO2 in the atmosphere and prevent polar ice from melting. Parody on Michael Jacksons "We Are The World" and "Beat It". Honey flavoured satire.

Medium
DVD/video: Beat The Heat Now 3:28 m. and Beat It: 1.05 m.
Postcards: 6 freecards (panorama)
Newspaper adds

In cooperation with
Auke van der Wielen - recordings
Reka Baliko - illustrations / animation
Jan den Besten - effects and remix

Links
ministryofcool.nl
milieudefensie.nl

Logo
[Original font: "Happy Hell" by Sampan Sittiwantana]

Ministry of cool logo

This is it

 

Red sphere

 

Ministry of cool advertentie

 

Milieudefensie fouthout


Ministry of cool panorama


© =A=

Wat
Ada
42
CPH